As an outdoor lifestyle brand, Timberland has a longstanding commitment to protecting and restoring the outdoors. Not only the great outdoors, but the city parks, community gardens and green spaces its consumers explore every day. As part of this commitment, Timberland has launched of a 5-year grant program called My PlayGreen that will support urban greening projects directed to children and teenagers across 5 of Europes largest cities.

Timberland held an award event in London for all of the first stage grantees. Dialog created content for projections and screens at the event. Sliding ‘cards’ move on and off screen detailing facts about the My PlayGreen project, animated brand assets & photography.