no+mi London is a new online destination for perfectly curated gift sets for expecting and new mothers.

no+mi London partner with like-minded, niche and emerging brands to curate boxes containing beauty essentials, basic fashion items, healthy snacks, books and all sorts of relevant and maternity friendly items—avoiding clichés where possible.

We created a visual identity system and guidelines document to enable no+mi to maintain a consistent and beautiful brand across all communications. The logo subtly represents a pregnant belly, the ‘+’ where the belly button would be.