We created a three-dimensional, modular, stylised, University of Cumbria brand beacon to draw people to the University of Cumbria stand at UCAS fairs.

The beacon is a structure with height and impact which communicates the essence of the UoC experience via photography, colour and pattern. The solution needed to be adaptive as it was to be used at a variety of different shows—with varying spacial constraints—across the country. The modular cardboard ‘cairns’ can be used as individual plinths or combined to create the larger ‘beacon’ structure and can be folded flat for transport.

Cumbria Brand Beacon supporting image
Cumbria Brand Beacon supporting image
Cumbria Brand Beacon supporting image
Cumbria Brand Beacon supporting image
Cumbria Brand Beacon supporting image
Cumbria Brand Beacon supporting image
Cumbria Brand Beacon supporting image
Cumbria Brand Beacon supporting image
Cumbria Brand Beacon supporting image
Cumbria Brand Beacon supporting image
Cumbria Brand Beacon supporting image
Cumbria Brand Beacon supporting image
3D Design: James Gilbert . Graphic Design: James Gilbert . Cardboard Fabrication: cartonlab .